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Both Smartphones and Facebook are tremendously popular in U.S. society. Their success and influence have far exceeded the initial expectations of the original inventors. This popularity is allowing both smartphones and the social media company to slowly move into healthcare.

Yet, due to the rapid adaptation of these new technologies, many Americans are not fully aware of how popular smartphones and social media websites like Facebook truly are. With this in mind, here are a few facts about both the usage patterns of smartphones and Facebook in U.S. society.

The Rise of the Smartphone:

According to data from November 2016, roughly 75 percent of American adults report that they own a smartphone. A sizable increase from 2011, when 35 percent of adults stating that owned a smartphone. In this time period, ownership of smartphones more than doubled. This makes these devices one of the most rapidly adopted consumer technology in history.

As a general trend, smartphone usage is more common for affluent, younger people. However, all income levels and age groups are quickly adopting and using these mobile devices. For example, 92% of 18 to 29-year-olds state that they own a smartphone. In comparison, only 42% of those who are 65 years old (or older) own a smartphone.

More recently, the largest increase in phone ownership was for lower-income Americans and Americans over the age of 50.

Here are three facts about current smartphone usage:

  • Just over one-half of U.S. adults make online purchases with their smartphone, while many others use their phones while shopping in a physical store. This includes calling or texting people as well as looking up product reviews.
  • Smartphones are becoming an essential item for many owners. Roughly 46 percent of smartphone owners say that their smartphone is something “they couldn’t live without.”
  • A growing number of Americans with lower-incomes rely on smartphones for access to the internet. In 2013, for people making less than 30 K a year; 12 percent relied on their phones for internet access. By 2016, this percentage had grown to 20 percent.

The Growth of Facebook:

The growth in Facebook users has mirrored the rise of social media platforms. When the PEW Research Center started tracking social media adoption in 2005, only 5% of Americans said they used these communication platforms. By 2017, the number of adults who use social media had expanded to 69 percent. For younger American adults, between the ages of 18 to 29 as of 2017, 86 percent of them use some form of social media.

Facebook is an immensely popular social media platform among adults and is a highly profitable company. In 2012, 54 percent of U.S. adults use Facebook. But, by early 2018 this number had grown to 68 percent. Out of the adults that use Facebook, according to data from January 2018, 74 percent of them visit the social media website at least once a day.

The social media channel is no longer the most popular platform among U.S. teens ages 13 to 17 years old. As of research from March and April 2018, the most popular social media websites for teens are YouTube, Instagram and Snapchat. Yet, Facebook is still used by nearly 50 percent of U.S. teens. In fact, Facebook realized that its popularity among teens was declining. This motivated the company to purchase the social media platform Instagram for one billion dollars in April 2012.

Facebook is popular among all demographic groups in the United States, though some adults are more likely to use the social media platform. 74 percent of women in the U.S. use Facebook, compared to 62 percent of men. American adults in urban areas are more likely to use the social media channel versus individuals living in suburban or rural areas.

Here are five facts about who uses Facebook:

  • According to data from July and August 2018, 43 percent of U.S. adults obtain their news from Facebook.
  • For Americans between the ages of 18 to 29 years old, 81 percent of them use Facebook.
  • For Americans who are 65 and older, 41 percent use the social media platform. However, in August 2012, only 20 percent of this age group used Facebook.
  • As of October 2018, 75 percent of Facebook users are not aware that the website lists their traits and interests for advertisers.
  • 53 percent of Facebook users state that they do not understand why certain posts are included in their news feed and others are not.

Facebook is significate social media company in 2019. It is no longer the darling of the 13 to 17-year-old age group, but through purchasing other popular social media channels; the company still has exposure to this age group. What will will happen to the company in the next 5 to 10 years is far from clear. But, Facebook as a social media destination will likely continue to be used by millions of Americans.

Who We Are:

Advanced Billing & Consulting Services is an Ohio-based company that provides experienced revenue cycle management services for a variety of medical specialties. They also provide workforce management tools for human service agencies, web design, online marketing and accounts management services for Medicaid waiver providers/I-DD agencies. For additional questions about this topic or medical billing in general, please contact the staff at ABCS RCM.

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