Home » Healthcare Marketing Recently, there have been a few high-profile, big healthcare mergers in the news. These range from Bayer purchasing Monsanto, CVS Health’s planned acquisition of health insurer Aetna and Cigna’s plan to purchase Express Scripts. These...
Home » Healthcare Marketing (Updated: 07/16/2021) In the behavioral and mental health fields, the tech giant Google reversed a previous decision regarding online advertising for addiction treatment services. In September 2017, Google stopped letting addiction...
Home » Healthcare Marketing (Updated on 06/15/2021) Google Ads is one of the most popular and effective pay-per-click (PPC) platforms. Google Ads, formerly called AdWords and AdWords Express, is an impressive advertising platform. However, there are some basic tips...
Home » Healthcare Marketing Healthcare Providers, Social Media, Social media networks are an important method of mass digital communication. Celebrities, politicians and companies have learned how to maximize communication opportunities through these new channels....
Home » Healthcare Marketing The world has changed for healthcare providers, with patients now more willing to shop around for healthcare. As patients are now required to financially cover a greater amount of their own medical treatment, they are changing how they...
